Phia Browser Extension
I redesigned this existing extension after finding it hard to scan prices and alternatives while shopping. The updated layout focuses on clarity, reducing drop-off rates, and higher purchase rates.
Extension Tab
“Let us provide a lower price” shows the lowest and sustainable item, which gives users a sense of value. This creates a small ‘win’ moment that feels helpful and trustworthy. I would A/B test a few versions of the tag to see which phrasing feels the most natural and motivating.
Secondhand Price Extension
Extension tab uses clearer hierarchy and trust cues to drive action, while users can recognize key savings without scanning through clutter. The verified seller badge builds confidence in lesser-known resellers.
© Joann Zhang