AI-powered tracking to log meals, monitor calories, and find healthy recipes
Overview
Serendipitous Dream Inc. (SDI) is a nonprofit organization dedicated to promoting health through scientific research, education, and charity work. We aim to serve the Irvine community first by building an app called NutritionNest, which focuses on helping people achieve their nutrition goals through a meal-logging app powered by AI. As a lead designer of this project, I collaborated closely with the founder, engineer, and social media lead to make their visions come to life.
Team
Founder
Product Designer (Me)
Project Timeline
4 months
Outcomes
8% daily active users
~6% goals achieved
~10% NPS
Increased engagement from NED, recipes, and restaurants
Utilize meal logs and support from NED to drive motivation
Achieved through user referrals from successful outcomes
Our team's target outcomes for daily active user rate, increased goal achievement with NED's support, and NPS driven by user referrals highlight the positive impact on engagement and motivation.
Challenge
I met with the founder to discuss initial concepts of creating a nutrition and fitness app. Our goal was to create an app that supported users in jump-starting their health journey. We ultimately decided to prioritize nutrition to avoid overwhelming users since it serves as the foundation of a successful health journey.
User Research
I first ran online surveys on platforms like Subreddits, Facebook groups, Slack forums, and my professional network, focusing on users' health challenges and obstacles. From 30+ responses, I found that users often struggle to stay motivated, which led to inconsistent use and setbacks in their health goals.
70%
Prefers MyFitnessPal
90%
Unmotivated to log meals
85%
Lack of personalization
30+ responses
Competitive Analysis
I began looking into most commonly used nutrition apps to understand similar and different product offerings. Each app offers meal logging, journal, and recipes as commonly used features. User profiles use broad averages from their own data, which can make the guidance feel generic or inaccurate.
Affinity map synthesizing 30+ user survey responses to identify shared pain points, motivations, and behavioral patterns across nutrition tracking apps.
Competitive analysis of 4 direct competitors lacking in assistance and unique approach which helped guide our app's concept and vision. I found that there's a lack of assistance when users search for nutritional themed questions. These apps may seem like helpful tools, but they aren't helping much with motivation, where consistency is a battle for most people.
Goal
Based on our feedback from users, we learned that users struggled to stay motivated with meal logs due to the lack of personalization. Our proposed solution is to focus on features that consisted of customization, engagement, and AI personalization.
Customizable
Personalized experiences tailored to individual goals and preferences.
Engaging
Drive motivation and consistency through meaningful interaction.
AI Personalized
Deliver guidance powered by AI insights.
Exploration
I explored different design options to guide my vision to test out different visual approaches, allowing me outline the skeleton when structuring my visual hierarchy.
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I explored different design approaches to understand how varying styles, structures, concepts, and constraints can shape the design trajectory.
Ideation
After aligning our goals, I mapped out a user flow to identify bottlenecks and key screens, such as an AI chatbot for personalized support, restaurant listings for healthier dining, a recipes for meal planning, and a user journal for tracking progress.
Leveraged user flow to identify potential bottlenecks and prioritize features for the app's overall structure.
Low Fidelity
I shared early low-fidelity designs with the team, and while they liked the overall flow, they pointed out a couple of important issues. The floating action button made the interface feel cluttered, and AI wasn't being used to its full potential — it was just a basic chatbot. Because of that, the app came across as just another meal-logging tool.
First stages of breaking down each tab's features with annotated labels to highlight key design elements and functionality, making them easier to digest.
Iterations
We made the chatbot feel more human by renaming it to 'NED,' adding NED cards throughout the app for better support, and giving NED its own tab for easier access. The design was a hit and got the green light to move forward!
Refined flow from journal, recipes, restaurants with NED fully integrated to provide personalized, nutritionist-like guidance. A dedicated NED tab delivers news, challenges, and real-time updates to stay informed and engaged.
Solution
The final design circles back to its core mission providing a customizable and engaging design approach. From onboarding to finding recipes and restaurants, everything adapts to their preferences. NED cards keep users engaged with quick, AI-powered tips and calorie adjustments that fit their daily needs.
Customizable
Personalized experiences tailored to individual goals and preferences.
Engaging
Drive motivation and consistency through meaningful interaction.
AI Personalized
Deliver guidance powered by AI insights.
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Introspective
This process was challenging but I learned so much. I gained valuable insights into what makes this app unique and learned the importance of clarifying business goals before diving into design. Understanding user pain points helped me re-evaluate critical design decisions, such as whether NED should remain in a chat room or be integrated throughout the app, ensuring that we address the right problems effectively.
If I had more time, I would track which NED touchpoints are most effective in engaging users and helping them achieve their goals. I would also brainstorm strategies to help users reach their nutrition goals faster. Additionally, I would identify underused features, evaluate their potential impact, and focus on enhancing the most valuable ones.